Woolrich explores Alaska in the Fall Winter 2017/18 Advertising Campaign


“You should never go to Alaska as a young man because you’ll never be satisfied with any other place as long as you live”. – John Muir

When John Muir was invited by railroad magnate E. H. Harriman to participate in an expedition along the coasts of Alaska in 1899, he was already a world-famous naturalist. Though he was used to panoramas that extended as far as the eye could see, in Yosemite Valley in the Sierra Nevadas and the islands of the Arctic Ocean, he wasn’t prepared for the pristine nature he would witness in those two months, from Seattle to Siberia and back again.

The total white of the glaciers, the rivers of constantly frozen salt water, and the deafening silence surrounding it all are still the same today. And this is exactly where Woolrich returns for its FW 17-18 advertising campaign. The eye and the camera of Ryan Willms thus capture the forests covered in snow and the highways blanketed in ice, the blue, insurmountable walls of the Knik and Colony glaciers, the peak of Flattop Mountain and the Turnagain Arm.

A physical and symbolic return to the land which gave rise to the Arctic Parka, the overcoat which Woolrich created in 1972 for those working on the pipeline in the north of the state. An icon of the winter season, it comes in its original version with padding and a fur-lined hood, and in variations which exalt those technical qualities in models which are perfectly suited for the city. From the City Parka (made in waterproof City Fabric) to the Tone on Tone model, with matching trim and fur, the selection is ample. It reaches its pinnacle with the Shearling Polar Parka, which remains true to the original shape but features a shearling-lined hood.

This exploration in style covers nearly 200 miles, capturing daily life in Anchorage as well. Overcoats which symbolise Woolrich’s heritage capture our attention here in their natural environment, from the Literary Fox Eskimo with a white fox fur hood to the Military collection translated into a Parka, Bomber and Vest.